Program Overview
The BS in Marketing at Deree, The American University of Greece U.L.E., prepares students to understand consumers, build brands, and create impactful marketing strategies in a dynamic global environment. Blending academic insight with practical application, the program develops the strategic, analytical, and creative skills needed for success in today’s marketing world.
Why Study This Program
Marketing today is shaped by consumer insight, brand strategy, digital innovation, and rapidly evolving market dynamics. This program gives students the opportunity to explore all four through a curriculum delivered in an English-language American academic environment, combining specialized marketing study with broader business knowledge, Liberal Education, and applied learning opportunities.
Who Is This Major For
This major is for students who are interested in:
- brands and communication
- digital and social media
- consumer insight
- strategy and innovation
- market research and analytics
- business growth and entrepreneurship
What Will You Study
Liberal Education Curriculum
As a required component of all undergraduate degree programs, the Liberal Education Curriculum provides students with a broad interdisciplinary foundation that complements their major while developing essential academic, professional, and lifelong learning skills.
Marketing Curriculum
Students develop a broad understanding of marketing and how organizations connect with audiences, build brands, and respond to changing market needs. The program combines academic knowledge with practical application, helping students strengthen their analytical, creative, communication, and strategic decision-making skills for a wide range of marketing careers.
Program Faculty
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Marilena Antoniadou, PhD
FACULTY
Business Administration
Business Administration
Maria Giaka, PhD
FACULTY
International Business, Sustainability and Innovation
International Business, Sustainability and Innovation
Anna Giannopoulou, PhD
FACULTY
Maritime Economics, Forecasting, Microeconomics
Maritime Economics, Forecasting, Microeconomics
Antonios Kleidas, PhD
FACULTY
International Business
International Business
Antonia Lampaki, PhD
FACULTY
Business Administration, Organizational Behavior
Business Administration, Organizational Behavior
Krikor Maroukian, PhD
FACULTY
Information Systems Management
Information Systems Management
Charitomeni Tsordia, PhD
FACULTY
Marketing, Consumer Behavior, Sports Marketing
Marketing, Consumer Behavior, Sports Marketing
Ioannis Vikas, PhD
FACULTY
Sustainable Economics and Finance, Entrepreneurship, Sustainability, Social Economy
Sustainable Economics and Finance, Entrepreneurship, Sustainability, Social Economy
Eleni Zantidou, PhD
FACULTY
Marketing
Marketing
This page presents the faculty involved in the courses of the Study Program during the first year of operation of Deree, The American University of Greece U.L.E.. The website will be updated to include the faculty for subsequent years, in accordance with the academic structure of the Program.
Liberal Education Faculty
The Liberal Education courses included in each program of study are taught by members of the Liberal Education faculty, who support the full range of relevant courses across all programs.
Career Opportunities
Graduates can pursue careers in:
- brand management
- digital marketing
- social media and content strategy
- market research
- advertising and communications
- customer experience
- consulting
- entrepreneurship
The program also provides a strong foundation for postgraduate study in marketing, communications, business, and related fields.
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