BS in Accounting

The BS in Marketing at Deree, The American University of Greece, U.L.E., prepares students to understand consumers, build brands, and create impactful marketing strategies in a dynamic global environment. Blending academic insight with practical application, the program develops the strategic, analytical, and creative skills needed for success in today’s marketing world.

Marketing today is shaped by consumer insight, brand strategy, digital innovation, and rapidly evolving market dynamics. This program gives students the opportunity to explore all four through a curriculum delivered in an English-language American academic environment, combining specialized marketing study with broader business knowledge, Liberal Education, and applied learning opportunities.

This major is for students who are interested in:

• brands and communication 
• digital and social media 
• consumer insight 
• strategy and innovation 
• market research and analytics 
• business growth and entrepreneurship 

Students explore the core principles of marketing and progress into specialist areas such as consumer behavior, digital marketing, brand management, marketing research, integrated marketing communications, international marketing, and strategic marketing. The program also includes applied projects and internship opportunities that connect study with professional practice.

Indicative courses include:

• Introduction to Marketing 
• Consumer Behavior 
• Digital and Social Media Marketing 
• Brand Management 
• International Marketing 
• Applied Marketing Research 
• Integrated Marketing Communications 
• Marketing Strategy and Topics 

Graduates can pursue careers in:

• brand management 
• digital marketing 
• social media and content strategy 
• market research 
• advertising and communications 
• customer experience 
• consulting 
• entrepreneurship 

The program also provides a strong foundation for postgraduate study in marketing, communications, business, and related fields.