BA in Public Relations | Deree, The American University of Greece

Program Overview

The BA in Public Relations provides students with a rigorous education in public relations, strategic communication, and organisational communication. Drawing on communication studies, media studies, sociology, political communication, and related social science disciplines, the program equips students with the knowledge and skills necessary to manage communication strategically across corporate, public, nonprofit, and international environments.

Students explore how organisations, institutions, and communities build and maintain relationships with diverse stakeholders through communication. The curriculum combines theoretical inquiry, research training, critical analysis, and professional practice, enabling students to understand, design, implement, and evaluate communication strategies in complex and rapidly changing environments.

The program develops the following core competencies:

Understanding of public relations principles, theories, and professional practices
Strategic communication planning and campaign development skills
Knowledge of organisational communication and stakeholder engagement
Research, analytical, and audience understanding skills
Effective written, oral, digital, and professional communication skills
Understanding of reputation management, media relations, and crisis communication
Ethical decision-making and socially responsible communication practice

Grounded in the Liberal Education tradition of Deree, The American University of Greece U.L.E., the program combines intellectual breadth with professional specialisation, preparing graduates who are analytically capable, strategically minded, and professionally adaptable.

Why Study This Program

The BA in Public Relations at Deree stands out for several reasons:

A specialised curriculum focused on public relations, strategic communication, and organisational communication.
Strong emphasis on stakeholder engagement, reputation management, and communication strategy.
Opportunities to develop practical communication planning, campaign design, and event management skills.
Training in communication research methods, audience analysis, and evidence-based decision-making.
Exposure to contemporary communication challenges, including digital communication, social media, and crisis communication.
Internship opportunities that connect academic learning with professional experience.
Faculty with expertise in public relations, strategic communication, organisational communication, media studies, political communication, branding, and digital communication.
An American-accredited degree awarded in collaboration with Roger Williams University (RWU), recognised internationally and benchmarked against U.S. and European academic standards.
Opportunities for study abroad and participation in international academic experiences.
A Communication Thesis option that develops advanced research and analytical skills and prepares students for graduate study.

Who Is This Major For

This program is designed for students who are interested in communication, organizations, public engagement, and the management of relationships between institutions and their stakeholders.

It is particularly suitable for students who:

Are interested in public relations, strategic communication, and organisational communication.
Enjoy planning communication initiatives and solving communication challenges.
Want to understand how organizations build trust, reputation, and relationships with diverse publics.
Are interested in media relations, communication campaigns, events, and public affairs.
Wish to develop strong analytical, research, writing, and presentation skills.
Are curious about digital communication, social media, and emerging communication technologies.
Seek a degree that combines theory, research, strategy, and practical application.
Are considering careers in public relations, corporate communication, public affairs, nonprofit communication, or related fields.

What Will You Study

Liberal Education Curriculum

As a required component of all undergraduate degree programs, the Liberal Education Curriculum provides students with a broad interdisciplinary foundation that complements their major while developing essential academic, professional, and lifelong learning skills.

Public Relations Curriculum

Students develop a broad understanding of public relations, strategic communication, media, and organizational communication while building practical skills in planning, writing, research, and audience engagement. The program combines communication theory with professional practice, helping students strengthen their creative, analytical, ethical, and problem-solving abilities for careers in public relations and related fields.

Program Faculty

Nikolaos Falangas

FACULTY

Digital Video Production, After Effects & Editing, Film Studies

Christina Giakoumaki, PhD

FACULTY

Communication and Media, Marketing and Digital Communication

This page presents the faculty involved in the courses of the Study Program during the first year of operation of Deree, The American University of Greece U.L.E.. The website will be updated to include the faculty for subsequent years, in accordance with the academic structure of the Program.

Career Opportunities

Graduates of the BA in Public Relations develop the knowledge, competencies, and transferable skills required for a wide range of careers in communication, public relations, and related sectors.

Career Paths

Public Relations Specialist
Communication Officer
Corporate Communication Officer
Public Affairs Officer
Media Relations Officer
Internal Communication Specialist
Event Communication Coordinator
Communication Consultant
Digital Communication Specialist
Stakeholder Engagement officer
Communication Campaign Coordinator
Event Communication

Industries and Organisations

Public relations and communication agencies
Corporate communication departments
Public sector organisations and agencies
Non-governmental organisations (NGOs)
International organisations
Media organiσations and communication networks
Cultural and educational institutions
Nonprofit organisations and advocacy groups
Consulting and professional services firms

Graduate Study Opportunities

The program provides excellent preparation for postgraduate study in public relations, strategic communication, communication, digital communication, corporate communication, media studies, political communication, and related interdisciplinary fields in Greece, Europe, and the United States.

Liberal Education Faculty

The Liberal Education courses included in each program of study are taught by members of the Liberal Education faculty, who support the full range of relevant courses across all programs.

Inquiry Form

The content of this webpage is pending approval by the competent Hellenic authorities and the issuance of a license for the establishment and operation of Deree, The American University of Greece University Legal Entity. This page provides information regarding the BA in Public Relations program at Deree, The American University of Greece University Legal Entity.